Inside the Black Box: What Revenue Managers Want you to Know
- February 19, 2025 11:00 am - 12:30 pm
FREE WEBINAR: Unlock the Secrets of Revenue Management!
Ever wondered what goes on behind the scenes in revenue management? Join Lynn Zwibak, a global revenue management expert and adjunct professor at Virginia Tech University, as she pulls back the curtain to reveal what revenue managers wish everyone knew.
With experience across the U.S., Asia, and Africa, Lynn is passionate about breaking down the barriers between revenue management and other hotel departments, especially sales. Her mission? To help you understand how aligning all commercial strategies can drive better results.
In this lively, engaging session, Lynn will share personal stories from her international career and show how simple revenue concepts can have a big impact—no matter your role. Expect practical tips, a fresh perspective, and lots of energy to make complex topics easy and fun to understand.
Key Takeaways:
- How revenue management really works (and why you should care)
- How to collaborate better across sales, marketing, and operations
- Simple strategies to boost your team's performance
- This session is perfect for anyone in hospitality looking to improve their commercial game and work smarter, not harder.